A Brand with a Purpose
We’re proud to call the beautiful Pacific Northwest home and to draw our inspiration from its rich biodiversity, wildlife, and ocean life. So many incredible animals call this region home.
Wildlife Under Threat
Unfortunately, these magnificent creatures face a growing number of threats. From habitat loss to the escalating impacts of climate change, increasing human activity is putting immense pressure on their survival. The need for conservation efforts has never been more urgent. We believe that even small actions can make a big difference.
Introducing our Fading Fantastical Wildlife Swedish Dishcloth Collection
Drawing inspiration from our local forests and seas here in the Pacific Northwest, we’ve created a set of three biodegradable reusable Swedish dishcloths featuring beautiful, hand-illustrated depictions of some of the animals that are dear to our hearts—and are now considered threatened or endangered: the Northern Sea Otter, Canadian Lynx, and Pygmy Rabbit. These beautiful animals need our help raising awareness and donating to organizations that help protect them are great first steps.
Meet the Animals You’re Helping
The Pygmy Rabbit ~ Endangered
- The Pygmy Rabbit is North America's smallest rabbit, weighing up to 1 pound as adults – about the size of a softball
- They have a highly specialized diet, with sagebrush making up 90% of their food intake. This dependency makes them extremely vulnerable to habitat loss.
- Pygmy Rabbits are the only native rabbit species in North America that digs its own burrows.
The Canadian Lynx ~ Endangered & Protected
- They have massive, snowshoe-like paws with thick fur that act as natural snowshoes, allowing them to travel across snow with ease.
- 90% of their diet is exclusively snowshoe hares.
- Canadian lynx possess distinctive tufted ears with long black tips that serve as sophisticated sound-capturing antennas.
* Photo by Zdeněk
The Northern Sea Otter ~ Endangered
- Northern sea otters have the densest fur on Earth, providing warmth in cold waters without needing blubber.
- When resting or sleeping, sea otters wrap themselves in seaweed to prevent drifting away, they also hold hands (called "rafting") when sleeping in groups to keep from floating apart.
- Sea otters are a keystone species that help maintain kelp forest ecosystems by controlling sea urchin populations. Without otters, urchins would overgraze kelp forests, destroying crucial habitat.
* Photo by ana5280
Are you still wasting money on disposable paper towels and stinky sponges?
Did you know The USA alone uses over 13 billion pounds of paper towels a year, and it's time to do better!
By switching to our compostable cleaning solutions, you’re slashing paper waste, one wipe at a time.
It’s a simple step with a ripple effect: less trash in landfills, better for our planet & together we can make a difference!
Make a Difference with Every Purchase
When you purchase a dishcloth from our Endangered Species collection, you’re not just getting a high-quality, sustainable product; you’re directly contributing to wildlife conservation.
We will donate 10% of every sale to our conservation partners, organizations who are working tirelessly to protect these threatened and endangered animals.
Click on our partner's logo below to learn more:
